Business Week recently unveiled the 2009 Business Week 50, the magazine's annual ranking of top companies. An analysis of The BW 50 reveals one of an early marketing trend for 2008: Simplicity. company, bio tech firm Gilead, found a market for drugs that were simpler and cheaper than standard HIV treatments. Luxury handbag maker Coach simplified its handbags and found a huge market for small ticket items. Grabbing a bigger market share during a recession isn't necessarily about offering consumers more choices, but offering choices that are more convenient. Small businesses are fighting recessionary forces, putting a premium on solutions that simplify operations.
Lack of access to marketing services puts smaller companies at a competitive disadvantage. Every body, Small Business are no strangers to complication, Nowhere is Small Business America's need for an easier, more convenient option more obvious than promoting their companies. For that reason, no ranking should be viewed without understanding its underlying methodology, because its outcome is inextricably linked to it Business Week.
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